2014 is starting out with an optimistic outlook for dealerships. Many are looking to this year continuing an encouraging trend for the industry as sales and loans are expected to increase.

According to Ally Financial who did a survey at the 2014 NADA Convention and Expo in New Orleans of auto dealers showed that they had a positive outlook for the upcoming new year. The majority of those surveyed expected more than a 10 percent increase over the previous year.

When asked further as to why they are having such positive expectations, the reasoning is that the dealers believe that sales will be sustained through consumer confidence. Other key factors that were identified as to why is due to aging vehicles and fleets, economic policy, and incentives. 75 percent of the dealers believe that an increase sales of F&I products will lead to an increase of sales as well as vehicle service contracts, maintenance, and GAP products.

What the consumers can expect to see in 2014 is an increase in social media. 76 percent of the surveyed dealers indicated that they will be taking more advantage of social media and using it to reach out to new and existing customers.

We’re already doing that at Bayside Chrysler Jeep Dodge with our mobile app. You can download it to schedule a service appointment or to see the status of your vehicle already in the shop.

Be sure to contact a sales rep at the dealership to set up a time to come in and discuss getting financed for a new or pre-owned vehicle. Be sure to like us on Facebook and to follow us on Twitter for more specials and news.

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