Tag Archives: Chrysler

Chrysler Looking For New Incentives to Get Buyers into Cars

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Economy, economy, economy, not a day can go by where the word doesn’t enter into every news story on any given website. It’s not hard to see why, what with the US still knee deep in a recession, but it’s an inescapable topic. When covering the car industry, the economy has always been a focus point for stories. Most car makers have managed to have a positive spin with their coverage, becoming a Cinderella story of coming back from almost losing it all. Since the bailout, not a month has gone by where journalists (including myself) haven’t spoken at length about the great recovery the industry has had since the beginning of the year. There’s problem with this trend however, that it’s great while it still happens, but just how long will it last?

That’s the question being addressed by the industry which is being looked at in an article with the Detroit Free Press. Many of the major names have started to look into new ways of getting people to continue shopping for cars. One of the ways is how GM has introduced a new 60 day return policy on their cars. It’s not exactly just return the car in 60 days of purchasing it, there are many guidelines that have been set that need to be followed before the dealership will take back your vehicle. That being said, it’s still something very different than business as usual.

Chrysler has a different approach. They have initiated a program that allows buyers to delay their monthly payments for 90 days. This offer is a full national program and applies to Chrysler, Jeep, Dodge, and Ram trucks. It’s all about figuring out ways to incentive people to ensure that the sales companies like Chrysler have been enjoying don’t take a radical dip. The car industry is in a much better place currently and it really enables them to start really thinking outside the box about how to aid their customers.

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Chrysler Sales Stay Strong in June

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There’s been speculation of late wondering just how long the strong sales that the industry has been enjoying can stick around. So far, this year has had month after month showing that the US auto industry is back in full force from the economic downfall that spiraled them into bankruptcy, requiring a bailout to even survive. Things have certainly turned around, and for the better, the companies proving that they were worth the investment to keep alive. Car sales have lead to plants being re-opened, shifts being added, workers back where they belong. The question has still remained, how long can this trend hold out?

The answer is still going to have to wait, June turns out to be continuing the sales trend. Mycentraljersey.com is reporting that Chrysler actually just had their best June in over 5 years. Numerous factors seem to be coming into play as to why the sales have stayed strong, gas prices have been falling and new vehicles, such as the Dodge Dart, have kept people’s interest in purchasing. There’s also the point that most car drivers are finally at a point where their cars are just getting too old and are in need of replacement.

Some of the notable increases also belong to the pickup trucks of Ram’s line-up. Their sales had an increase of 12 percent in their sales. The Chrysler 300 sedan also doubled its sales from just last year. In total, it was a 20 percent gain for the month for Chrysler.

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June Chrysler Sales Remain Strong

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Auto sales have been on a consistent upswing of sales for this whole year. The economy may still be slugging along, but the car industry is making a lot of headway from their bail out and are really starting to show that they were worth the investment.

Chrysler in June is expecting their sales to stay at about the same level as they were in May.

Reid Bigland, Chrysler’s head of US Sales, commented on the sales of June, “We’re going to have a similar industry from a SAAR perspective that we had in May in June. We probably had a little bit of a pull-ahead into February and March.” The current estimate for vehicle sales, including medium and heavy-duty trucks is 14 millions sales, which is where May’s sales were.

June is already a big month for Chrysler. The sales for the Dodge Dart will be starting, with about 1,000 of them in the wild at a variety of dealerships. In the next four weeks, they hope to be reaching full output. There’s also the fact that the company is thinking of adding a third shift to keep up with the demand on their Ram trucks. The 2013 Ram 1500 will begin production this September.

The story has yet to be written on the sales growth of Chrysler. No one is quite sure when the surge is going to end, and while June didn’t see an increase, it stayed steady with the rest of year. If you’re someone looking to get into a vehicle, but have poor credit, take a look to see how Bayside Chrysler Jeep Dodge can help you. Go here to look at the inventory online. Don’t forget to like us on Facebook and follow us on Twitter!