With coming back from bankruptcy, Chrysler has been re-evaluating their business structure. It’s time to really see what does work and what doesn’t work. To that end, Chrysler has put it’s dealer incentives on the chopping block and are looking to replace it with something that will work better in the future.

Auto News is reporting that the reasoning behind this is because the new CEO Sergio Marchionne had seen the Dealer Standards Program that was in place had done plenty to improve the stores it was placed at, but the customer satisfaction wasn’t improving along with it. The program came to being in 2009 and rewarded dealerships as much as $200,000 per quarter if the dealership met factory standards for customer service, facilities, and management.

The new program is the Customer Experience Initiative. It’s in the baby phase right now, only being tested in a few dealerships. The new program is centered around how the customer feels when interacting with the dealership. “If you perform at a higher level based on customer experience, your percentage of loyalty will grow, your percentage of service retention will grow,” says Mark Engelsdorger, Chrysler’s director of market representation.

The new program is asking dealerships to be able to take care of themselves, away from a guiding hand of Chrysler. They succeed or fail on their own and according to the satisfaction present from their shoppers. It is a way of making sure that the customer experience matters the most whenever someone sets foot into a dealership.

This story doesn’t come as a shock to Bayside Chrysler Jeep Dodge, a dealership with a history of respecting their customers and making sure they leave feeling satisfied. Be sure to go online and see how the dealership can help get you into a car that you want and not leave you feel mistreated. You may also follow us on Facebook with your like or on Twitter for more information on the dealership and the deals being offered.

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